Acceptable Use Policy

Last updated: September 24th, 2023

Like all email platforms, to protect the inbox reputation of our customers we are selective about who we allow to send emails with Audienceful.

This policy benefits everyone who uses our platform, and ensures the best deliverability from inbox providers like Gmail and Outlook. Our team individually monitors sending activity, and if you violate these policies, your account may be subject to temporary block or permanent ban. In most cases, we will work with you to help get your account back in good standing and improve practices.

Opt-ins only, no cold emailing

Audienceful is an email marketing platform (ESP), not a cold email or outbound sales tool. This means our platform is intended for sending emails to people who have interacted with your business or have subscribed/opted-in to hear from you. We do not allow sending to any email list scraped/purchased from a 3rd party or public sources.

Engagement limits

To prevent both you and other customers from getting blacklisted with inbox providers, we have to set limits on spam complaints, bounce rates, and engagement. We use the following industry-standard guidelines:

  • Keep spam complaints under 0.1%
  • Keep your bounce rates under 2-3%
  • Keep unsubscribes under 1.4%

If you run afoul of these limits temporarily, assuming you aren't engaging in prohibited activity, we will usually work with you to get your account back in good standing (for example, new senders often have higher bounce rates at first). That said, repeated violation may result in a ban.

Prohibited activities & industries

Certain groups are notorious for bad emailing and get worse inbox placement than others by default. To protect deliverability for our users, we cannot allow these activities Audienceful.

A list of prohibited activities is located in our terms and conditions. However, we recognize the existence of gray areas. Here's some examples to give you a better idea of our stance:

  • John has a newsletter where he shares his favorite products. He sometimes includes affiliate links, but always discloses that he is an affiliate. Totally fine.
  • Jane is an affiliate marketer trying to send emails that boost signups for Forex trading platforms & online casinos. Not allowed.
  • Rhonda is a marketer at a Fintech startup. In the process of talking finance she shares information on cryptocurrencies. Totally fine.
  • Bill is trying to get people to invest in his new cryptocurrency, so he sends mass emails to a list he scraped from Linkedin. Not allowed.

In general, use common sense. Chances are, if you're the type of person who would actually read this document, you will be very welcome on our platform.