Changelog

The single most-requested channel is finally here. Audienceful now sends SMS and MMS — bulk text campaigns, texts inside your automations, and phone numbers as first-class contacts. Available today for the US and Canada.

Bulk SMS & MMS Campaigns 📱

A dedicated, lightweight composer makes sending a text as fast as sending an email:

• SMS and MMS: Send plain texts or add an image (MMS works natively in both the US and Canada).
• Short links built in: Links are automatically shortened, and every click feeds your analytics and can trigger automations.
• Unified reporting: SMS campaigns show up right alongside your email sends, with delivery and click reporting in one place.

SMS Inside Automations ⚡

SMS is a native step in the automation builder, right next to email, wait, tag, and conditional steps. That means you can build true multi-channel journeys:

• Email → wait → text the people who didn't open
• Abandoned checkout → SMS reminder for the highest-intent moments
• Booking or event trigger → confirmation text → follow-up

Phone as a First-Class Contact ☎️

Phone numbers are now a proper part of your contact data:

• A dedicated phone field type with automatic validation and formatting.
• Phone-only contacts are fully supported — email is no longer required.
• Segment and target by phone data just like any other field.

Compliance, Handled 🛡️

SMS has real rules, and we've built the hard parts in so you don't have to think about them:

• Dedicated verified toll-free number for your workspace, set up through a guided wizard.
• Double opt-in by default to keep your consent clean.
• Quiet hours enforced automatically — messages hold and deliver at the next compliant time, on campaigns and automations.
• Automatic STOP/HELP handling and channel-isolated consent, so opting out of texts never touches email (and vice versa).
• Two-way inbound: Replies land on the contact's timeline, with configurable auto-replies and email forwarding so you never miss one.

Getting Started

SMS is a simple credit-pack add-on you can enable from your settings. Head to the SMS area, complete toll-free verification, and you'll get a batch of trial credits to start sending. Questions? Reach out at support@audienceful.com.

This is the biggest thing we've shipped since the new editor. Say hello to the Audienceful AI Agent — a genuinely capable assistant built right into the product that can do the work with you, not just autocomplete a sentence.

It lives in two places: inside the email editor, and as a global agent you can talk to from anywhere in your workspace. And it's available on every plan.

It Writes in Your Voice ✍️

Generic AI email copy is easy to spot and easy to ignore. Our agent writes like you do.

• Ask it to draft an email and it can pull in your own best-performing sends and existing drafts as style references.
• It learns your brand voice and tone, so what it produces sounds like your newsletter — not a robot's.
• Paste a URL and it'll read the page to pull in context — announce a blog post, summarize a launch, or build an email around a link.

It Edits, Restyles & Illustrates 🎨

Inside the editor, the agent works on your actual draft:

• Targeted edits: "Tighten the intro," "add a testimonial section," "make this more casual" — it edits the right blocks in place.
• Full restyles: Ask it to restyle the email and it updates your theme — colors, fonts, and layout — in one go.
• AI image generation: Describe an image and it generates one and drops it right into your email. Don't like it? Toggle it back with one click.

It Runs the Platform for You 🤖

This is where it goes beyond writing. The agent can take real actions across Audienceful — always showing you a preview and asking for confirmation before anything meaningful happens:

• Build audiences: "Create a segment of everyone who opened my last 3 emails" → it proposes the rules and shows you a member preview.
• Build automations: Describe a welcome sequence and it drafts the full trigger, steps, and email bodies for you to approve.
• Manage contacts: Add a contact, re-tag someone, or run bulk list hygiene — suppress bounced, inactive, or unsubscribed contacts in one move.
• Answer questions about your data: "What was the click rate on my last campaign?" or "How many people are in my Pro segment?" — it just tells you, with a report card to back it up.
• Answer how-to questions: Ask anything about using Audienceful and it answers from our help docs.

Plan, Then Execute 🧭

For bigger asks, the agent proposes a multi-step plan — write the draft, build the audience, set up the automation — then works through it step by step, pausing for your go-ahead before it sends anything.

It's the fastest way we've ever built to get from an idea to a sent email. Open any draft, hit the agent, and try it.

This one is all about clarity: understanding how you're doing at a glance, and getting your contacts in without friction. Three upgrades shipping today.

A Rebuilt Home Dashboard 📈

Your home dashboard now answers the question that actually matters — are things trending up?

• Period selector: View your stats over the last 7, 30, or 90 days (and we'll remember your choice).
• Previous-period comparison: Every key metric now shows how it compares to the period before, so you can see growth and engagement at a glance.
• Unified view: Revenue, engagement, and audience growth all update together from a single period selection.

Deeper Deliverability Analytics 🔍

We now capture far more detail on every send, so you can diagnose issues and understand your audience:

• Device and email client breakdowns
• Mailbox provider data (Gmail, Outlook, Apple Mail, and more)
• Geographic distribution of opens
• Bounce diagnostics that tell you why something bounced — not just that it did

This makes it dramatically easier to spot deliverability problems early and keep your sends landing in the inbox.

A Completely Rebuilt CSV Import ⬆️

Importing contacts used to be the most tedious part of getting started. Not anymore:

• Live preview of your file before anything is imported
• Automatic column mapping that matches your headers to the right fields
• One-click field creation for any columns that don't have a home yet
• Live progress so you always know exactly where the import stands

Bringing your list into Audienceful is now genuinely fast — and a lot harder to get wrong.

Not everyone on your list wants to hear about everything. Today we're shipping two features that give your subscribers real control over what they receive — and give you a healthier, more engaged list as a result.

Publications 📚

You can now organize your sends into distinct publications — separate newsletters your audience can subscribe to independently.

• Run a weekly newsletter, a product-updates list, and a founder's blog all from one workspace.
• Let people opt into exactly the ones they care about.
• Target any send or automation at a specific publication's subscribers.

Instead of one all-or-nothing list, you get focused audiences who actually want each thing you send.

The Subscriber Preference Center 🎛️

Every subscriber now gets a clean, fully branded preference page where they can manage their own subscriptions — no support email required.

• Pick and choose publications: Subscribers toggle exactly which newsletters they want.
• On-brand by default: Your logo, your accent color, your headline and intro copy — with a live preview as you set it up.
• Downgrade instead of leave: When someone's about to unsubscribe, the preference center lets them dial back rather than opt out entirely — which means fewer full unsubscribes and a healthier list.

Why It Matters

Giving subscribers granular control isn't just nice — it's one of the most effective ways to protect your sender reputation. People who get only what they asked for open more, complain less, and stick around longer. Publications and the preference center make that the default.

The best email in the world does nothing if it lands in spam. Today we're shipping a dedicated Deliverability area that takes the guesswork out of inbox placement — and makes sure your emails actually get seen.

Your Deliverability, Graded 🎯

Open the new Deliverability dashboard and you'll get an at-a-glance letter grade for your sending setup, along with exactly what's helping or hurting you. No more wondering why opens are low or whether your domain is set up correctly.

Automatic Authentication Checks ✅

We continuously check the records that mailbox providers use to trust your mail:

• SPF — Is your sending domain authorized?
• DKIM — Are your messages cryptographically signed?
• DMARC — Do you have a policy that protects your domain from spoofing?
• MX and DNS — Are your records configured correctly?

Each check is clearly labeled OK, warning, or critical, with plain-English guidance on how to fix anything that's off. Getting authenticated — the single biggest lever for deliverability — is now something you can actually see and act on.

Blocklist Monitoring 🚫

We keep an eye on the major blocklists and alert you if your sending domain or IP shows up on one. Catching a listing early is the difference between a quick fix and weeks of tanked deliverability.

Sender Reputation at a Glance 📊

Your reputation score is tracked over time, so you can see the impact of list cleaning, better segmentation, and improved engagement — and spot problems before they cost you.

Free Workspaces Land in the Inbox Too 📬

Setting up your own authenticated domain is the gold standard, but it isn't always where you start. Free workspaces now send through an automated, shared warmed sending-domain pool — professionally maintained and monitored — so your emails have a strong reputation behind them from your very first send.

Combined with our list cleaning tools, this gives you an end-to-end picture of your sender health in one place. Keep your grade high, and keep landing in the inbox.

Some of the highest-converting emails are the ones that arrive at exactly the right moment. Today we're adding a new trigger type to the automation builder: date-based triggers.

Trigger on Any Date 📅

Start an automation on a recurring or one-time date, including:

• Birthdays — Send a celebration (and maybe a discount) every year, automatically.
• Anniversaries — Celebrate signup or first-purchase anniversaries to build loyalty.
• Renewal and expiry dates — Nudge customers ahead of a subscription renewal or a trial ending.
• Holidays — Schedule seasonal campaigns once and let them run every year.
• Any custom date field — If you're tracking a date on a contact, you can trigger off of it.

Fire It Exactly When You Want ⏱️

Date triggers come with the timing controls you'd expect:

• Lead time: Send on the date, or a set number of days before or after it.
• Recurring or one-time: Repeat every year, or fire just once.
• Per-audience scoping: Limit a date trigger to a specific audience, so the right people get the right message.

From there, plug into the full power of automations — branch on subscriber data, wait, tag, and track per-email analytics the whole way through.

Set It and Forget It

Build your birthday flow, your renewal reminder, or your holiday campaign once, and it keeps running in the background — quietly driving engagement and revenue while you focus on everything else.