Publishing content - Help Center

When you're ready to send a draft into the world, click the Publisher button in the top right of the editor.

The publisher allows you to publish drafts to one or multiple locations at once by scheduling tasks.

Adding tasks

You have a few types of tasks you can add in the publisher:

Send as email (bulk send): Send the draft to your email list using a theme of your choosing.
Start an automation: Use this draft as the first email in a new automation, then pick a trigger.
Add to an existing automation: Slot this draft into a flow you've already built.
Publish to website: Publish your draft as a Webflow collection item. You must connect your Webflow collections first.

Choosing who gets your email, and when

When you set up a bulk send, you can:

Pick your audience. Send to everyone, or to any audience segment you've built. You can also set audiences to exclude ("don't send to") — handy for suppressing people who've already converted or opted out of a topic. Only active contacts are ever sent to.
Write your subject line and preheader. Both support merge tags for personalization.
Choose when it goes out. You have three timing options — send now, schedule, or gradual send (see below).
Send a test first. Fire a preview to yourself or a teammate before committing — test sends don't count against your list.

Timing: send now, schedule, or gradual send

When you pick when an email goes out, you have three modes:

Send now — deliver to the whole audience right away.
Schedule — pick a specific date and time (in your local time zone), up to several months out.
Gradual send — ramp the send up over several days instead of all at once (details below).

Gradual send

Gradual send delivers your email in gradually increasing daily batches instead of blasting your whole list in one shot. It's the safest way to send to a large or less-recently-emailed list, because it gives mailbox providers like Gmail and Outlook time to see steady, positive engagement before you hit full volume — which protects your deliverability.

You configure it with two settings:

Starting volume — how many emails go out on day one. The available options scale to the size of the list you're sending to.
Increment — how much the daily volume grows each day (for example, 1.5× the previous day). Audienceful shows you the resulting day-by-day schedule and how long the full send will take, so you can raise the starting volume or increment if you want it to finish sooner.

Two things happen automatically that make gradual send especially powerful:

It sends to your most engaged contacts first. Rather than sending in a random order, gradual send works through your list engaged-first — people who've recently clicked, then people who've opened, then everyone else. Front-loading engagement is exactly what mailbox providers want to see, so your reputation climbs as volume ramps.
It watches for trouble and pauses itself. If bounce or spam-complaint rates spike mid-ramp, the send auto-pauses so a problem on a cold slice of your list can't torch your whole reputation.

Gradual send is ideal when you're warming up a list — after switching platforms, changing domains, or returning from a long break.

Everything in one place

You can add unlimited tasks for each piece of content at any time, and every send gets its own report with opens, clicks, and more. Check back later to see how each one performed!