Using the editor

The editor is your new home for all email/content marketing work.

It's designed to feel like using a modern notes app, instead of a traditional email campaign builder or website CMS. This allows you to focus on writing, without getting bogged down in platform-specific formatting.

Create your first draft

Click the + icon next to "content" in the sidebar to create a draft.

Creating a draft
Creating a draft

Each draft has two parts by default, a Title and Body section. The Body of your draft is infinitely expandable, similar to a Notion or Evernote doc. Start typing to add paragraph blocks or click the + icon to add headers, images, links, embeds, etc.

In addition to Title and Body, you can add the following optional fields:

  • Description: This can become your email preheader or Webflow summary/description when publishing.
  • Featured image: If used, the featured image will appear at the top of your email or in the Webflow featured image field when published.

Don't worry if your content requires even more fields, we dynamically detect them via API and allow you to fill additional fields when publishing!

Adding blocks with the "/" menu

Type / anywhere on a new line to open the block menu (or click the + icon). This is where the notes-app feel really pays off — you build rich emails without wrestling a drag-and-drop template. Available blocks include:

  • Text & headings: paragraphs, captions, headings (H1–H5), bulleted and numbered lists, and blockquotes.
  • Media: buttons, images, video (YouTube/Vimeo), social icon rows, and code blocks.
  • Layout: separators, two- and three-column layouts, containers (for callout-style boxes), and tables.
  • Dynamic content: merge tags, event properties, the current date, your draft title, and an unsubscribe link.

Every block can be fine-tuned in the styling panel on the right — margins, padding, width, colors, and typography — while your theme keeps everything on-brand by default.

Reusable components and preset blocks

You don't have to build every email from scratch. Audienceful's block panel gives you professionally designed preset blocks — headers, hero sections, and footers you can drop in and edit — and lets you save your own components to reuse across emails. See components and preset blocks for the full rundown.

Personalize as you write

Type { to insert a merge tag and pull in any field from a contact's profile (first name, company, plan, etc.). In automations triggered by a custom event, type % to insert event properties like an order number or coupon code.

Test before you send

Before anything goes out, open the preview to see your email on desktop and mobile (and in light and dark mode), run the built-in link checker, and send yourself a test. See testing your emails.

Collaborate in real time

The editor is fully multiplayer, like Google Docs or Notion. Invite your team and you'll see each other's live cursors as you write, leave comments on specific passages, and review together — no more emailing drafts back and forth or pasting into a doc for feedback.

Organize your content with labels

You can organize the different types of content you create using labels. Labels aren't public facing, so use them however you'd like. Each label used will appear as a shortcut in the sidebar.

Here's the labels our team uses to organize all of our marketing content:

Organizing your emails and content
Organizing your emails and content
Last updated: February 1, 2024
Previous
Testing your emails
Next
Visual appearance