GetResponse Price Increase: What the 2025 Plan Restructure Really Costs

On January 23, 2025, GetResponse retired its longstanding Basic, Plus, and Professional plans and replaced them with a new lineup: Starter, Marketer, and Creator (plus Enterprise). As with most plan "restructures" in this industry, the practical effect for most customers is paying more for comparable functionality.

Here's how the new pricing actually works—including the tier-jump mechanics that make GetResponse cost far more than its pricing page suggests.

We run Audienceful, an AI-powered email marketing platform, and GetResponse's restructure is part of a three-year wave of ESP price increases we've covered platform by platform.

What changed in GetResponse's pricing?

The new structure at 1,000 contacts, billed monthly:

Starter — $19/month, but stripped of the automation features most businesses need
Marketer — $59/month, the realistic tier for marketing automation
Creator — $69/month, aimed at course/content creators

The headline trick: the old entry plans included more. Features like advanced segmentation, ecommerce tracking, and full automation now live in Marketer and above, so the $19 Starter price is not an apples-to-apples successor to the old Basic plan. If pricing data you've seen predates 2025, ignore it—none of the old tiers map cleanly to the new ones.

There's a free plan, but it's capped at 500 contacts and basic newsletters, with no automation.

The tier-jump problem

GetResponse prices in discrete contact thresholds, and the jumps are sharp. Crossing 10,000 contacts on the Marketer plan takes you from $139/month straight to $299/month—the 25,000-contact tier price—even if you have 10,001 contacts. A single subscriber can add $160/month to your bill.

For a growing list, this makes costs lurch upward unpredictably, and it makes list hygiene (or a platform with smoother scaling) worth real money.

What should GetResponse customers do?

Map your features to the new tiers. If you were on Basic or Plus, verify what you'd actually need under the new structure before assuming Starter covers you.
Watch your contact thresholds. Clean bounced and unengaged contacts before crossing a tier boundary.
Compare before your next annual renewal. Annual billing saves 18%, but locking in a year on the wrong side of a restructure compounds the cost.

Every ESP is doing this

Plan restructures that quietly raise effective prices are the industry's favorite move right now: Campaign Monitor renamed and repriced its plans in 2025, ActiveCampaign replaced its plans and migrated everyone at 30%+ increases, Brevo restructured in October 2025 and is migrating legacy plans this September, and Mailchimp keeps shrinking plans while raising prices. When a platform announces "simpler plans," check your bill.

The best GetResponse alternative

If the restructure has you re-shopping, Audienceful has moved past the legacy platforms on functionality—with none of the tier games:

A built-in AI agent on every plan: It writes emails in your voice, generates images, builds segments and entire automations from a plain-language brief, runs list hygiene (useful with tier thresholds like these), and answers questions about your data.
All features on every paid plan: Multi-step automations with branching logic, segmentation, A/B testing, ecommerce tracking via native Stripe and Shopify integrations, detailed analytics—included. No Starter-vs-Marketer feature hostage-taking.
A next-generation editor: Real-time collaborative, Notion-style email building with design systems (themes) that render beautifully across Gmail and Outlook.
Smoother, transparent scaling: Pricing that grows predictably with your list, published all the way to 200K contacts—cheaper than GetResponse past 10K.

See the full side-by-side: GetResponse vs Audienceful.