Email Marketing Software for Youtubers

Look, we get it. Due to the algorithm, discoverability on Youtube is amazing. However, an algorithm optimized for discoverability is terrible for retention.

What this means in practice, is that on Youtube, it's just as easy for people to forget about you as it is for them to discover you.

The leaky bucket of Youtube

It doesn't matter how many viewers you convert to subscribers on Youtube, the algorithm decides what they see...even if the user has indicated they *want *to watch all of your videos!

This is why running a Youtube channel can sometimes feel like putting water into a leaky bucket. You can never turn off the faucet (or step off the content treadmill), because subscribers on Youtube aren't actually your subscribers.

Email marketing is the opposite

This is where email steps in. Email has terrible discoverability, but it has fantastic retention. Once you have someone's email, you own your relationship with them.

This is why everyone recommends converting people who discover you on social platforms to your email list. The numbers don't lie.

The average Youtuber reaches only 1-7% of their existing subscribers with every video, and while you might be able to beat that, the number is declining over time. On the other hand, the average newsletter gets 30-40% open rates. That's a difference of roughly 10X, and email has been around for decades and isn't changing any time soon.

Ok, but why Audienceful?

So you're bought-in to the idea of building a distribution channel you own via email. What next?

There's literally hundreds of email marketing & newsletter platforms to choose from, and pretty much all of them treat email like it's the only thing you're doing.

This is why most email tools are generally a nightmare to use... outdated, packed with complicated features, and with a steep learning curve.

Audienceful isn't that. We know email is one important piece of your business, not your whole job, so we built a platform that's fully featured yet ultra-fast to use, with Youtube integration out of the box.

You get everything the big platforms offer, marketing automation, segmentation, A/B testing, detailed analytics, deep integrations, and strong deliverability, in a document-style editor that feels like writing in your favorite notes app. And with the Audienceful AI Agent, you can create and manage all your email marketing from a simple chat: draft newsletters in your brand voice, build subscriber segments, and set up automations. It shows you a preview and asks for your confirmation before anything goes out, so it drafts but never auto-sends.