Automation

Marketing automation software, minus the maze.

Visual drip sequences, auto-tagging, and event triggers from your stack — marketing automation software that small teams can actually set up, understand, and trust.

Welcome sequence
ActiveEdit
New subscriber
Joins via any signup form
Trigger
✉️
Welcome to the newsletter
Sent immediately
58% open
Wait 2 days
✉️
Getting started guide
Skipped if already clicked
44% open
Wait 3 days
✉️
Our best resources
Last step
39% open
+Add step
Trusted by 10,000+ modern businesses
Joe & The JuiceSoho HouseMoovSpikeWebflow

Everything useful automation needs.

Trigger, sequence, tag, and segment — without a consultant.

TriggerTag added: customer

Trigger on anything

Start sequences from signups, tags, or events — a Stripe payment, a Shopify order, a new form submission.

Wait 2 daysSend email

Steps and delays

Chain emails with waits between them, so onboarding unfolds over days instead of dumping everything at once.

order.shippedEmail sent

React to behavior

Events from your integrations tag subscribers automatically, moving them between sequences as their behavior changes.

Active last 30 days1,204

Segments that build themselves

Filter by tags, activity, and events to target precisely — segments update live as subscribers qualify.

Drip sequences anyone can read

Build automations as a visual sequence of emails, delays, branches, and conditions — multi-step flows with the depth to trigger on behavior, split subscribers down different paths, and react to events in real time. Six months later you can still open it, see exactly what it does, and change it without fear of breaking something invisible.

Build your first sequence
Welcome sequence

3 emails · runs automatically

New subscriberTrigger
✉️Welcome emailnow
Wait 2 days
✉️Getting started guideday 2

Let the AI agent build it for you

Describe the automation you want and the Audienceful AI Agent builds the whole sequence — emails in your brand voice, delays, branches, and triggers included. It plans the flow, shows you a full preview, and waits for your confirmation before anything goes live. It never sends on its own.

Auto-tagging

Events from your stack apply tags instantly

Stripe
New purchase
customer
Shopify
Order placed
buyer
Webflow
Form submitted
newsletter

Tags that apply themselves

Audienceful tags subscribers automatically from the forms they use, the links they click, and the events your integrations send. Your list organizes itself while you sleep — no manual spreadsheet triage required.

Browse all integrations
Auto-tagging

Events from your stack apply tags instantly

Stripe
New purchase
customer
Shopify
Order placed
buyer
Webflow
Form submitted
newsletter

Segments that stay current

Combine tags, activity, and events into living segments that update in real time. Send a campaign to recent customers who haven't opened lately, or trigger a win-back sequence the moment someone qualifies.

Send to segment

Subscribers matching all rules

Tagisvip
Statusisactive
+ Add rule
1,284
subscribers match
Send campaign
Why it matters

Manual follow-up stops scaling almost immediately

The follow-up that makes email work — welcoming new subscribers, onboarding customers, re-engaging the quiet ones — is exactly the work nobody has time to do by hand. Past a handful of subscribers, manual follow-up simply stops happening. Marketing automation software exists to close that gap, but most of it trades one problem for another: flowcharts so sprawling that teams are afraid to touch them.

Audienceful keeps automations legible. A sequence is a readable list of emails, delays, and conditions, fed by tags and events from your stack. Start with a welcome email sequence, then graduate to drip campaigns for onboarding, nurture, and win-back — each one understandable at a glance.

Powerful underneath, plain on top.

Automation features without the certification course.

Visual sequence builder

Emails, delays, and conditions at a glance

Event triggers

Stripe, Shopify, Zapier, and more

Auto-tagging

Behavior becomes structure automatically

Conditional steps

Different paths for different subscribers

Smart delays

Space sends over days or weeks

Unified profiles

Tags, events, and history in one place

Join 10,000+ making the switch.

See why modern teams move their email marketing to Audienceful.

99.9%
average delivery rate
Holy sh*t this is fantastic… I'm really impressed so far. You all have built something special here.
Matthew (@Whale)
Matthew (@Whale)
Founder, ReallyGoodEmails.com
32%
increase in sales from email
I love products like Audienceful — it hints at a better future, connecting creatives with richer workflows.
Kelly Smith
Kelly Smith
Chief Digital Officer, Athletic Greens
100s
of hours saved
So much easier to use… has already saved us hundreds of hours.
Andy Karp
Andy Karp
Marketing Consultant

Marketing automation software FAQs

What is marketing automation software?

Marketing automation software sends emails automatically based on triggers like signups, purchases, or behavior, instead of someone pressing send. In Audienceful that means visual drip sequences, auto-tagging, and event triggers from your existing tools.

Does Audienceful include marketing automation software on the free plan?

Yes. Drip sequences, auto-tagging, segments, and event triggers are included free for up to 1,000 subscribers, with no credit card required.

How do I set up a welcome email automation?

Create a sequence triggered by a signup or tag, add your emails with delays between them, and turn it on. Every new subscriber moves through it automatically from their moment of signup.

Can marketing automation software work with Shopify and Stripe?

Yes. Audienceful's Shopify and Stripe integrations send events like orders and payments directly into your workspace, where they can tag customers and trigger sequences automatically.

Set once. Runs forever.

Start automating freeNo credit card. 1,000 subscribers free.