SMS Marketing Has Arrived

Kevin Scotton July 7, 2026

The single most-requested channel is finally here. Audienceful now sends SMS and MMS — bulk text campaigns, texts inside your automations, and phone numbers as first-class contacts. Available today for the US and Canada.

Bulk SMS & MMS Campaigns 📱

A dedicated, lightweight composer makes sending a text as fast as sending an email:

  • SMS and MMS: Send plain texts or add an image (MMS works natively in both the US and Canada).
  • Short links built in: Links are automatically shortened, and every click feeds your analytics and can trigger automations.
  • Unified reporting: SMS campaigns show up right alongside your email sends, with delivery and click reporting in one place.

SMS Inside Automations ⚡

SMS is a native step in the automation builder, right next to email, wait, tag, and conditional steps. That means you can build true multi-channel journeys:

  • Email → wait → text the people who didn't open
  • Abandoned checkout → SMS reminder for the highest-intent moments
  • Booking or event trigger → confirmation text → follow-up

Phone as a First-Class Contact ☎️

Phone numbers are now a proper part of your contact data:

  • A dedicated phone field type with automatic validation and formatting.
  • Phone-only contacts are fully supported — email is no longer required.
  • Segment and target by phone data just like any other field.

Compliance, Handled 🛡️

SMS has real rules, and we've built the hard parts in so you don't have to think about them:

  • Dedicated verified toll-free number for your workspace, set up through a guided wizard.
  • Double opt-in by default to keep your consent clean.
  • Quiet hours enforced automatically — messages hold and deliver at the next compliant time, on campaigns and automations.
  • Automatic STOP/HELP handling and channel-isolated consent, so opting out of texts never touches email (and vice versa).
  • Two-way inbound: Replies land on the contact's timeline, with configurable auto-replies and email forwarding so you never miss one.

Getting Started

SMS is a simple credit-pack add-on you can enable from your settings. Head to the SMS area, complete toll-free verification, and you'll get a batch of trial credits to start sending. Questions? Reach out at support@audienceful.com.