Kit (ConvertKit) Price Increase: Creator Plan Jumps 34%, Existing Users Included

Kit—the platform formerly known as ConvertKit—raised prices in October 2025, taking its Creator plan from $29/month to $39/month at 1,000 subscribers. That's a 34% jump, and unlike some price increases, this one reached existing customers too.

For the creators Kit built its brand on, an extra $120+/year for the same product is a real hit. Here's the full picture.

We run Audienceful, an AI-powered email platform, and Kit's move fits a pattern we've tracked across the entire email industry over the past three years.

What changed in Kit's pricing?

New signups after September 8, 2025 paid the new $39/month Creator price immediately.
Existing Creator customers moved to the new pricing with their first bill after October 15, 2025—no grandfathering.
The Pro plan now starts at $79/month ($66 billed annually); Creator works out to $33/month on annual billing.

Long-time ConvertKit users have seen this movie before: the Creator tier once started at $15/month. Between the rebrand from ConvertKit to Kit in October 2024 and the 2025 repricing, the entry cost of the platform has more than doubled over the years.

Kit's free Newsletter plan (up to 10,000 subscribers) survived the change—but it's deliberately limited: one automation, Kit branding on your forms and emails, and no advanced segmentation or reporting. It's a funnel into the paid tiers, and the paid tiers just got 34% more expensive.

How much does Kit cost now?

At 1,000 subscribers Creator is $39/month, scaling to $679/month at 100,000 subscribers. The pricing curve steepens as you grow—which matters, because growing your list is the entire point of the product.

And since Kit is a creator-focused tool, many users end up paying for supporting tools around it (Zapier for integrations, design tools for anything visual), so the real monthly cost is often higher than the subscription line item.

What should Kit customers do?

Switch to annual billing if you're staying—it brings Creator down to $33/month.
Clean your subscriber list before your renewal so you're not paying for cold subscribers at the new, higher rates.
Compare alternatives now, not later. With grandfathered pricing gone, loyalty to Kit no longer carries a financial advantage.

Every email platform is raising prices

Kit's 34% hike is far from unique. In the past three years: AWeber raised prices 50–150% and killed grandfathered plans, Flodesk ended its unlimited plan, Mailchimp cut its free plan to 250 contacts and hiked legacy plans, MailerLite cut its free plan and raised paid tiers, and Brevo is migrating legacy customers to new pricing this September. The era of cheap, generous creator email tools is ending industry-wide.

The best Kit (ConvertKit) alternative

If the new pricing has you looking around, Audienceful is writing-first like Kit—but it has pulled well ahead on functionality and AI:

A built-in AI agent, not autocomplete: It drafts emails in your voice using your best-performing sends as references, generates images, builds segments and entire automations from a plain-language brief, and answers questions about your data—included on every plan.
A Notion-style editor built for writers: Compose emails like documents, collaborate in real time, and maintain a design system (themes) without touching HTML.
Feature-complete from day one: Multi-step automations with branching logic, sequences, segmentation, A/B testing, analytics, and native Stripe and Shopify integrations—no single-automation free tier or feature-stripped entry plans.
Transparent pricing without the creator tax: Costs scale predictably with your list, and we don't reprice loyal customers to fund a rebrand.

See how they stack up side by side: Kit vs Audienceful.