Stripe email automation templateswith the trigger already set
Free Stripe email templates for SaaS and subscriptions: trial onboarding, trial ending, failed payment dunning, past due, win-back and receipts. The trigger is already set.
Cancelled subscription win-back
Give churned subscribers a reason — and an offer — to come back.
- Subscription canceled
- Wait 3 days
- Sorry to see you go — here's 30% to come back
- Wait 1 week
- Look what's new since you left
- 1 more step
Failed payment / dunning recovery
Recover involuntary churn from expired/declined cards — pure retained revenue with almost no downside.
- Payment failed
- Your payment didn't go through
- Wait 2 days
- Action needed: update your payment method
- Wait 3 days
- 2 more steps
Payment receipt & upsell
Confirm each successful payment, then follow up with a relevant add-on a few days later — a gentle, well-timed upsell.
- Payment succeeded
- Payment received — thank you 🙌
- Wait 5 days
- An easy add-on you might like
- Add tag paying
Refund follow-up
Turn a refund into a second chance. Acknowledge it gracefully and leave the door open to come back.
- Charge refunded
- Your refund is on its way
- Add tag refunded
Subscription past-due heads-up
Catch subscriptions the moment they slip past due and nudge a fix before the account lapses — softer and earlier than dunning.
- Subscription past due
- Heads up — your subscription is past due
- Wait 2 days
- Let's keep your account active
- Add tag past-due
Trial converted → welcome
Celebrate the moment a trial becomes a paid subscription and point new customers at the features that make it stick.
- Subscription activated
- You're all set — welcome to Company 🎉
- Wait 3 days
- Unlock the features you'll use most
- Add tag paid-customer
Trial ending soon
Convert trials at the deadline by making the cost of inaction concrete.
- Subscription trial will end
- Your trial ends in 3 days — here's what you'll lose
- Wait 2 days
- Last chance to keep your access
- Add tag trial-ending
Trial onboarding → convert
Drive trial users to their 'aha' moment and convert them to paid before the trial ends.
- Subscription trial started
- Welcome aboard — let's get you set up
- Wait 3 days
- The feature most people miss
- Wait 3 days
- 2 more steps
A template for every stage of a subscription
Stripe reports each moment as its own event, so each one can run its own flow. Start with the stages that cost you the most revenue: trials that never convert and cards that fail.
- Trial onboarding: get new trial users to a first win.
- Trial ending reminder: Stripe fires it 3 days before the trial ends by default.
- Dunning emails: recover failed payments before they become churn.
- Cancelled subscription win-back: give churned customers a reason to return.
From template to live Stripe automation
Connect Stripe
Authorize Audienceful with Stripe Connect from the Integrations tab. There's no API key to paste and no webhook to host.
Apply a template
The whole flow copies into your workspace with its Stripe trigger already set: every email, wait and tag, with the copy written.
Make it yours and switch it on
Rewrite the copy in your voice, adjust the timing to match your billing, and activate it. It arrives paused, so nothing sends before you're ready.
Common questions
Do I need to set up Stripe webhooks?
No. Connect Stripe once with Stripe Connect and its events reach Audienceful on their own. These templates arrive with their Stripe trigger already chosen.
Which Stripe events can start a template?
Trial started, trial will end, subscription activated, paused, resumed, past due, scheduled to cancel and canceled, payment succeeded, payment failed, charge refunded and customer created. Any automation you build can use them, not just these templates.
Will a template email my existing customers straight away?
No. Applied templates arrive paused, and they only enroll people when a new Stripe event fires after you switch them on.
Can I use a template for only one plan?
Yes. Limit the Stripe trigger to specific products, so your Pro plan and your Team plan can each get their own version of the flow.
Do these work with Stripe Payment Links?
Yes. Payment events cover invoices, Checkout and Payment Links, and guest buyers without a Stripe customer record still become contacts.
Are the templates free?
Yes. They're included on every plan. Your plan sets how many automations can run at once: 1 on Free, 3 on Essentials and unlimited on Growth.
Put your Stripe events to work
Create a free account, connect Stripe, and the template you choose is copied into your workspace, paused and ready to review.