Klaviyo pricing calculatorand what you'd pay instead
How much does Klaviyo cost for your list? Compare Klaviyo's monthly price with Omnisend and Audienceful at any size from 1,000 to 100,000 contacts.
- Klaviyo$150/mo
Email plan, billed on active profiles
- Omnisend$132/mo
Standard plan
- Audienceful$99/mo
Essentials, unlimited sends
Monthly list prices in USD for email only, excluding SMS, add-ons and discounts. Competitor prices are estimated between their published tiers.
How each platform charges
Klaviyo
Bills by active profiles: everyone you could email, whether or not you do. Since February 2025 that includes profiles you never send to, so the bill tracks your list, not your sending.
Klaviyo vs AudiencefulOmnisend
Bills by contacts on the Standard plan, with a monthly send allowance of 12 times your list.
Omnisend vs AudiencefulAudienceful
Bills by contacts with unlimited sends, free up to 1,000. Install from the Shopify App Store and the plan is billed on your Shopify invoice.
Shopify email marketingCommon questions
How much does Klaviyo cost?
Klaviyo's email plan is free up to 250 active profiles, then priced by profile count: about $30 a month at 1,000 profiles and $150 at 10,000, rising past $700 at 50,000. Use the calculator for your own list size, and check Klaviyo's pricing page before you decide.
Why did my Klaviyo bill go up when I didn't send more?
Since February 2025 Klaviyo bills on active profiles, which includes people you don't email. A growing list raises the bill even if your sending stays flat. Suppressing profiles you no longer email is the usual fix.
Is there a cheaper alternative to Klaviyo for Shopify?
Yes. Audienceful runs the core Shopify flows (abandoned checkout, browse abandonment, post-purchase, win-back) on your store's data for less at most list sizes, and installs from the Shopify App Store.
How accurate is this calculator?
Competitor prices are their published list prices at set list sizes, the same figures as our comparison pages, with a straight line assumed between those sizes. Discounts, add-ons and SMS aren't included. Treat it as a guide and confirm on each vendor's site.
Keep the flows, lose the Klaviyo bill
Install Audienceful on your Shopify store, apply the flows you run today, and see what your email really earns. Free up to 1,000 contacts.