Introducing the Form Builder

Kevin Scotton July 14, 2025
Introducing the Form Builder

There are a million form builders out there for email capture. Somehow we've yet to find one that doesn't feel stuck in 2007.

Today we're shipping the Audienceful Form Builder — a modern, no-code builder for embed forms, popovers, and more. Free for unlimited submissions on all plans.

Two Form Types, Infinite Possibilities 🧩

Embed Forms

In-page forms that blend into your website layout. Perfect for newsletter signups in your sidebar, footer captures, lead magnet forms, or waitlist landing pages. They're immediately visible on page load and designed to feel native to your site.

Popover / Pop-Up Forms

Dynamic overlays that appear on top of your site based on triggers you configure:

  • Immediately on page load
  • After a time delay (customizable seconds)
  • On scroll position (customizable pixel depth)
  • After X pages visited by the same person
  • On exit intent when someone is about to leave

Popovers consistently outperform embeds on conversion rate and are great for coupon offers, content gates, event registrations, and more.

Start with Templates, Customize Everything 🎨

Each form type comes with professionally designed templates to get you started fast. From there, you can customize every aspect of the design — colors, fonts, spacing, field labels, button text, success messages — without writing a single line of code.

You control which input fields appear (email, name, or any of your custom fields), and you can set custom success behavior: a simple thank-you message or a redirect to any URL.

Enterprise-Grade Bot Protection 🛡️

Every form built with our builder ships with built-in bot protection out of the box. No CAPTCHA setup, no Cloudflare config, no extra code. Your list stays clean and your signup data stays real.

Conversion Tracking 📈

Every form automatically tracks its conversion rate so you can see what's working and what's not — no analytics setup required.

Works Everywhere

Our forms work on any website. We also have dedicated guides for:

  • Webflow sites
  • Framer sites
  • Carrd sites

Just drop our lightweight Audienceful.js snippet into your site's <head> tag and you're live.

Connect to Automations

Every form connects directly to your automations. Tag subscribers on signup to trigger welcome sequences, lead magnet delivery, onboarding flows — whatever you need. The form is just the beginning.