Shopify Integration + The Integration Hub

Kevin Scotton February 9, 2026
Shopify Integration + The Integration Hub

Two big things shipping today: native Shopify integration and a new Integration Hub to manage all your connected platforms.

Native Shopify Integration 🛍️

Audienceful now connects directly to your Shopify store. Like our Stripe integration, this is fully native — no third-party middleware, no Zapier required, no code.

Shopify Event Triggers

Build automations that fire on real store activity:

  • New order: Send post-purchase follow-ups, cross-sell recommendations, or review requests
  • Abandoned checkout: Recover lost revenue with automated reminder sequences — the single highest-ROI email automation in ecommerce
  • Customer creation: Welcome new customers into your ecosystem, start nurture sequences, or deliver first-purchase incentives

Build Full Ecommerce Flows

Combine Shopify triggers with the full power of the automation builder:

  • Abandoned cart recovery: Trigger → Wait 1 hour → Send reminder → Wait 24 hours → Check if purchased (conditional) → Send discount offer
  • Post-purchase nurture: Trigger on order → Send thank you → Wait 5 days → Ask for review → Branch based on purchase amount for VIP treatment
  • Win-back campaigns: Use "Person leaves audience" to detect customers who haven't purchased in 90 days, then re-engage automatically

Every email in these flows gets full per-email and per-user analytics, so you can see exactly which messages are driving conversions.

The Integration Hub 🔌

As we've added native integrations (Stripe, Shopify, Zapier, custom events via API), we needed a better place to manage them all. The new Integration Hub is a single dashboard where you can:

  • Connect and disconnect integrations in one place
  • See all active connections and their status at a glance
  • Browse available integrations and set them up in a few clicks
  • Manage API keys and custom event configurations

Available Integrations

Here's everything you can connect today:

  • Shopify — Native ecommerce triggers for orders, abandoned carts, and customer events
  • Stripe — Native billing triggers for subscriptions, cancellations, and failed payments
  • Zapier — Connect to 5,000+ apps for custom workflows (sync from CRMs, trigger from payment platforms like Paddle and Gumroad, push to Slack, and more)
  • Custom Events API — Trigger automations from any external platform with our Events API. Send event properties directly into your emails for fully personalized transactional messages
  • Webflow — Publish and update blog posts and CMS content directly from Audienceful

What's Next

The Integration Hub is designed to grow. We'll be adding more native integrations over the coming months based on what you're asking for. If there's a platform you'd love to see connected, reach out at support@audienceful.com.