Dormant subscriber re-engagement automation
Wake up subscribers who've gone quiet, and let the disengaged self-select out to protect deliverability.
2messagesover8 days1branch
Use this automation
Free on every plan.
- Copies in complete — emails, timings, branches and goal.
- Arrives paused, so nothing sends until you turn it on.
- Every trigger, audience and word of copy stays editable.
The full flow
Person enters audienceTrigger
Send emailWe miss you 👋 here's what's new
Wait4 days
Send emailStill want to hear from us?
Wait4 days
If
Yes
Add tagsunset-candidate
No
Add tagre-engaged
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Start with Dormant subscriber re-engagement
Create a free account and this automation is copied into your workspace, paused and ready to point at your own trigger.