Lapsed customer win-back automation
Re-activate buyers who haven't ordered in a while, before they're gone for good.
2messagesover5 days
Use this automation
Free on every plan.
- Copies in complete — emails, timings, branches and goal.
- Arrives paused, so nothing sends until you turn it on.
- Every trigger, audience and word of copy stays editable.
The full flow
Person enters audienceTrigger
Send emailIt's been a while — here's 15% off
Wait5 days
Send emailBack in stock & new arrivals
Add tagwinback
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- Person enters audience
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Give long-inactive subscribers one last chance to stay, then let the silent ones go — protecting your sender reputation.
- Person enters audience
- Should we say goodbye? 👋
- Wait 4 days
- Last chance to keep hearing from us
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- 4 more steps
Start with Lapsed customer win-back
Create a free account and this automation is copied into your workspace, paused and ready to point at your own trigger.