People & Audiences
Learn how to manage multiple audiences, segmentation and custom fields using Audienceful
Segmentation
Segment your email list into separate or overlapping audiences based on tags, person properties, fields, engagement, or any combination of them.
Custom fields
How to add an unlimited number of additional attributes for people on your email subscriber list.
Publications
Offer multiple newsletters or topics subscribers can opt into, plus a preference page to manage what they receive, for granular consent and fewer unsubscribes.
Tagging
Tags are one of the easiest ways to mark subscribers for custom audiences and segmentation. Here's all the ways to do it in Audienceful.
Active vs. Inactive Contacts
Why some email contacts are active while others are cleaned, unsubscribed, bounced or unconfirmed, and how Audienceful handles sending to suppressed contacts.