People & Audiences
Learn how to manage multiple audiences, segmentation and custom fields using Audienceful
Segmentation
How to segment your email list into multiple different audiences that can be separate or overlapping, based off tags, person properties, fields, engagement or all of the above.
Custom fields
How to add an unlimited number of additional attributes for people on your email subscriber list.
Publications
Offer multiple newsletters or topics your subscribers can opt into, and give them a preference page to manage what they receive — for granular consent and fewer unsubscribes.
Tagging
Tags are one of the easiest ways to mark subscribers for custom audiences and segmentation. Here's all the ways to do it in Audienceful.
Active vs. Inactive Contacts
Why certain email contacts are labeled active vs. cleaned, unsubscribed, bounced, and unconfirmed. And how email marketing platforms like Audienceful handle email sending for suppressed contacts.