The Event Explorer — Look Up & Export Individual Email Events
Your send report tells you how many people opened, clicked or bounced. The Event Explorer tells you who, what they clicked, where they were and when it happened — one row per event, filterable and exportable.
It's the tool for the questions percentages can't answer: Did that customer actually see the announcement? Who clicked the pricing link? Which addresses hard-bounced so I can clean them up?
Where to find it
- For a campaign — go to Sending history, open any send report, and switch from Overview to the Event explorer tab.
- For an automation email — open the automation, go to the Analytics tab in the right panel, and click any email under Email reports. Each one opens its own Event Explorer for that email in the flow.
The Event Explorer is available on the Growth plan and above. On smaller plans the tab is visible but the table is locked.
What's in the table
Every row is a single tracked event, newest activity first:
| Column | What it shows |
|---|---|
| Person | The contact's email address. Click the row to open their contact profile. |
| Event | What happened — and for clicks, which link they clicked. |
| Time | When we recorded it. |
Six event types are tracked:
- Delivered — the message reached the mail server.
- Opened — the tracking pixel loaded.
- Clicked — a link in the email was clicked.
- Bounced — delivery failed.
- Unsubscribed — the contact opted out from this email.
- Marked as spam — the contact hit the spam button.
If a row shows Email hidden instead of an address, the event was recorded but the contact is no longer in your workspace (usually deleted since the send).
Filtering
The Filter button narrows the list three ways:
- By event — show only opens, only bounces, only unsubscribes, and so on.
- By link — every URL that got clicked in this email is listed. Pick one to see exactly who clicked it.
- By click location — the countries clicks came from, so you can see a specific region's activity.
Alongside it, the search box looks up a person by email address. Combine the two — "everyone in Germany who clicked the pricing link", "did jane@example.com open this?" — and the count under the table updates to match.
An active filter shows as a chip you can dismiss to go back to everything.
Jumping in from the Overview
You rarely need to build a filter by hand. On the Overview tab, most numbers are a doorway into the explorer:
- Click any stat — Opened, Clicked, Bounced, Unsubscribed, Complained — to see those events.
- Click a row in Link clicks to see who clicked that specific link.
- Click a row in Top locations by click to see that country's clicks.
Each one opens the Event Explorer already filtered.
Exporting events as a CSV
Open the Actions menu and choose Export filter as CSV.
The export honours whatever is on screen — the active filter and your search — so it's a precise extract, not a raw dump. Filter to bounces and you export bounces; filter to one link and you export that link's clickers.
The file (events.csv) contains one row per event with these columns:
| Column | Notes |
|---|---|
email |
The contact's address, or "Email hidden" if the contact no longer exists |
event |
delivered / opened / clicked / failed / unsubscribed / complained |
url |
The clicked link, on click events |
timestamp |
When the event happened |
country |
Where the open or click came from, when known |
device_type |
Desktop, mobile, tablet, etc. |
mailbox_provider |
Gmail, Outlook, Yahoo, and so on |
reason |
Why a message failed, on bounces |
smtp_code |
The receiving server's response code, on bounces |
Note that event uses our internal wording: a bounce exports as failed, and a spam complaint as complained.
Things people use the export for
- List hygiene — export bounces, sort by
smtp_code/reason, and deal with the permanent failures. (Audienceful already stops sending to hard bounces, but the export tells you why.) - Handing a segment to sales — export everyone who clicked the demo link and pass it on.
- Deliverability investigations — group by
mailbox_providerto see whether one provider is bouncing or refusing to open when the others are fine. Our deliverability guide covers what to do about it. - Your own reporting — pivot the raw events in a spreadsheet however your team likes to see them.
If you'd rather pull events programmatically than click Export, the API exposes send reports and automation events too.
Reading the numbers correctly
A couple of things surprise people the first time:
- Rates count people; the explorer lists events. Your open and click percentages count each contact once — one person clicking four links is one click in the headline number. The explorer lists all four clicks, because that's what actually happened. This is also why the Link clicks table can add up to more than your click count.
- Reporting can lag. Events arrive by webhook from the mail providers. On a large send they can take a little while to catch up, so an empty or thin explorer right after sending usually just means the data hasn't landed yet.
- Bots are recorded but flagged. Automated opens from Apple Mail Privacy Protection, security scanners and image proxies still appear as events. The Quality metrics panel on the Overview tab is where you'll see how many of your opens were real humans — see Understanding your email analytics for why that matters.
Turning events into an audience
For anything you want to act on repeatedly, don't export — segment. Audiences can be built from open rate, click rate or activity on a specific email, and they stay up to date on their own. The classic use is resending a campaign to everyone who didn't open it, or cleaning out contacts who've gone quiet.
Use the Event Explorer to investigate; use audiences to automate.