How to Add Audienceful's Email DNS Records in Hover

This guide shows how to add the DNS records Audienceful gives you in Hover. First, add your domain in Audienceful (Settings → Domains → New) so you have your exact records on screen. The DKIM values are unique to your domain. For what each record does, see the main custom domain guide.

Find your DNS settings in Hover

1. Sign in to Hover and open your domain from the list.
2. Click the DNS tab.
3. You'll see your existing records with an Add a Record button.

Hover quirks to know

• Hostname field appends your domain automatically. In Hover's Hostname field, enter only the part before your domain, e.g. pdk1._domainkey or email. For the root domain, use @. Never type the full hostname (like email.yourdomain.com) or you'll get a doubled domain such as email.yourdomain.com.yourdomain.com.
• Choose the record type (CNAME, TXT, MX) before entering the value.
• No trailing dot in the CNAME target field: enter mailgun.org, not mailgun.org..
• Only one SPF record is allowed. If a TXT record starting with v=spf1 already exists, edit it to merge in Audienceful's include rather than adding a second one (see below).

Add each record

Use Add a Record, pick the Type, and fill in the fields. Copy every value exactly from your Audienceful Domains screen.

DKIM: two CNAME records

(On a subdomain like mail.yourdomain.com, the Hostname becomes pdk1._domainkey.mail.)

SPF: one TXT record (merge if you already have one)

• Type: TXT
• Hostname: @ (or your subdomain label)
• Value: v=spf1 include:mailgun.org ~all

If a v=spf1 TXT record already exists, edit that record instead of adding a new one, and add the Mailgun include. For example: v=spf1 include:_spf.google.com include:mailgun.org ~all.

Tracking: one CNAME record

• Type: CNAME
• Hostname: email
• Target / Value: mailgun.org

DMARC: one TXT record (recommended)

• Type: TXT
• Hostname: _dmarc
• Value: v=DMARC1; p=none;

(Skip if you already have a _dmarc record.)

MX: optional, only if this domain doesn't already receive email

Add the two MX records shown in Audienceful (mxa.mailgun.org and mxb.mailgun.org) with priority 10 and Hostname @. Don't add these if you already receive mail at this domain (e.g. Google Workspace), since two sets of MX records conflict.

Common mistakes in Hover

• Typing the full host (pdk1._domainkey.yourdomain.com): Hover appends your domain, so enter just pdk1._domainkey.
• Adding a second SPF record instead of merging into the existing one.
• Adding a trailing dot to the CNAME target value.

Verify

Back in Audienceful, click Verify domain. If a record isn't green yet, wait a few minutes (DNS can take up to 24 hours) and check again. Full troubleshooting is in the main guide.