How to Add Audienceful's Email DNS Records in Wix

This guide shows how to add the DNS records Audienceful gives you in Wix. First, add your domain in Audienceful (Settings → Domains → New) so you have your exact records on screen — the DKIM values are unique to your domain. For what each record does, see the main custom domain guide.

Find your DNS settings in Wix

1. Sign in to your Wix dashboard and open Domains.
2. Select the domain you want to edit.
3. Choose Edit DNS (or Manage DNS Records, under the Advanced options).
4. You'll see your DNS records grouped by type, each with an Add Record button.

Wix quirks to know

• This only works if Wix manages your DNS. These steps apply when the domain is connected to Wix by nameservers (Wix manages your DNS). If your domain is connected by pointing instead, Wix does not control your DNS records — you'll add them at your original registrar.
• Host Name field appends your domain automatically. In the Host Name field, enter only the part before your domain (e.g. pdk1._domainkey, email). For the root domain, use @. Never paste the full hostname or you'll get a doubled domain like email.example.com.example.com.
• No trailing dot on CNAME values — enter mailgun.org, not mailgun.org..

Add each record

Use Add Record under the matching type, and fill in the fields. Copy every value exactly from your Audienceful Domains screen.

DKIM — two CNAME records

(On a subdomain like mail.yourdomain.com, the Host Name becomes pdk1._domainkey.mail.)

SPF — one TXT record (merge if you already have one)

• Type: TXT
• Host Name: @ (or your subdomain label)
• Value: v=spf1 include:mailgun.org ~all

You can only have one SPF record. If a TXT record starting with v=spf1 already exists, edit that record instead of adding a second one, and add the Mailgun include — for example: v=spf1 include:_spf.google.com include:mailgun.org ~all.

Tracking — one CNAME record

• Type: CNAME
• Host Name: email
• Value: mailgun.org

DMARC — one TXT record (recommended)

• Type: TXT
• Host Name: _dmarc
• Value: v=DMARC1; p=none;

(Skip if you already have a _dmarc record.)

MX — optional, only if this domain doesn't already receive email

Add the two MX records shown in Audienceful (mxa.mailgun.org and mxb.mailgun.org) with priority 10 and Host Name @. Don't add these if you already receive mail at this domain (e.g. Google Workspace) — two sets of MX records conflict.

Common mistakes in Wix

• Domain connected by pointing, not nameservers. If Wix connected your domain by pointing, your DNS lives at your original registrar — adding records in Wix will have no effect. Add them where your DNS is actually managed.
• Typing the full host (pdk1._domainkey.yourdomain.com) — Wix appends your domain, so enter just pdk1._domainkey.
• Adding a trailing dot to the CNAME value.

Verify

Back in Audienceful, click Verify domain. If a record isn't green yet, wait a few minutes (DNS can take up to 24 hours to propagate) and check again. Full troubleshooting is in the main guide.