Best Klaviyo Alternatives for Shopify (2026): 8 Compared

The best Klaviyo alternatives for Shopify stores are the ones that read your store's customers, orders and carts natively and cost less as your list grows. Audienceful, Omnisend and Drip are full Shopify email platforms with ready-made store flows. Shopify Messaging and Seguno live inside your Shopify admin, and Mailchimp, Brevo and MailerLite are general tools with Shopify apps. Our pick for most stores is Audienceful: it installs from the Shopify App Store, ships the flows Klaviyo stores rely on as ready-made templates, and costs $79/month billed yearly at 10,000 contacts against Klaviyo's $150.

The real question is which one keeps the flows that earn money (welcome, abandoned checkout, post-purchase, win-back) at a price that still makes sense at 10,000 or 50,000 contacts.

Our bias, up front: we make Audienceful, which is first on this list. We've kept every competitor section to what that company documents or what our comparison pages track, and we'll update this page when prices change.

Why Shopify stores look for a Klaviyo alternative

Since February 2025, Klaviyo bills on active profiles: every profile you can reach, including people you don't email. It's free up to 250 active profiles, then about $30/month at 1,000, $150 at 10,000 and $720 at 50,000. Our guide to Klaviyo pricing explains how that bill is worked out, and our post on the Klaviyo price increase covers how the change landed on existing customers.

Klaviyo's flow builder and Shopify integration are excellent. But many stores use it mainly for email flows and campaigns, and pay for a much larger platform to do it.

What to look for in a Klaviyo alternative for Shopify

A real Shopify connection. Customers, orders, refunds, checkouts and products sync on their own, with consent kept in step with Shopify.
Your history, not just new activity. A one-time import of past customers and orders, so segments work on day one.
Ready-made store flows. Welcome, browse and checkout recovery, post-purchase and win-back, with the Shopify trigger already set.
Revenue per email. Orders credited to the campaign or flow that drove them, so you can compare what you paid with what you earned.
A price that holds at scale. Check the price at the list size you'll have next year, not just today.

Klaviyo alternatives compared on price

Monthly list prices as of October 2026. Prices change, so check each vendor's pricing page, or put your own list size into our Klaviyo pricing calculator to see Klaviyo, Omnisend and Audienceful side by side.

Platform	1,000 contacts	10,000 contacts	50,000 contacts	How it bills
Audienceful	Free	$79 billed yearly ($99 monthly)	$272 billed yearly ($320 monthly)	Contacts, unlimited sends on paid plans
Klaviyo	$30	$150	$720	Active profiles
Omnisend	$20	$132	$413	Contacts, sends up to 12x contacts
Shopify Messaging	$0	~$30	~$190	Emails sent (at 4 emails per contact a month), plus a paid Shopify plan
Mailchimp	$45	$230	$450	Contacts
Brevo	$18	$84	$239	Emails sent
MailerLite	$15	$73	$289	Subscribers
Drip	$39	$140	$370	Contacts, no free plan
Seguno	$35	$95	$415	Subscribers, billed through Shopify

Price alone doesn't tell the whole story. What the table can't show is what's included: Audienceful gives you unlimited sends, eleven ready-made Shopify flows, revenue attribution, a collaborative editor and an AI agent on every plan. Against Klaviyo, it's about half the price at 10,000 contacts and well under half at 50,000.

The best picks by use case

Best overall for Shopify stores leaving Klaviyo: Audienceful. Installs from the Shopify App Store, syncs your store and its history, ships the flows Klaviyo stores rely on as ready-made templates, and bills on your Shopify invoice.
Best for pre-built workflows on a small list: Omnisend. Cheaper than Klaviyo at every size in our table, with a free plan for 250 contacts.
Best for stores just starting with email: Shopify Messaging. Built into your admin, with 10,000 emails a month included.
Best if your team already knows Mailchimp: Mailchimp. A familiar tool with an official Shopify app.
Best for large lists you email rarely: Brevo. You pay for emails sent, not contacts stored.
Best for simple newsletters on a budget: MailerLite.
Best for stores that never want to leave the Shopify admin: Seguno.

Audienceful

Audienceful installs from the Shopify App Store, with no signup form, and your plan is billed on your Shopify invoice. Customers, orders with line items, refunds, checkouts, carts and your product catalog sync in, and a one-time historical import brings in your customers and roughly the last year of orders. Email consent stays in sync with Shopify both ways.

What stands out: eleven Shopify flow templates cover what most stores run on Klaviyo: welcome, browse abandonment, added to cart, abandoned checkout recovery, post-purchase, review request, replenishment, VIP, win-back, holiday countdown and birthday. Each arrives with its trigger set and its emails written, paused until you switch it on. Nine Shopify events can start a flow, including checkout abandoned, order paid and order fulfilled, plus product viewed and added to cart once you switch on the app embed in your theme.

Segments and reporting: build audiences on products bought, total spend, carts and product views, with time windows. Orders are credited to the campaign or flow that drove them (last click within 5 days, bots excluded, refunds netted), so you see revenue per email and the share of store revenue that email brings in. Read more on revenue attribution.

Building emails: a real-time collaborative editor with themes, a Product List block that fills itself with best-sellers, A/B testing, and signup forms and popups. The AI agent builds audiences, flows and emails from a brief, with your approval, on every plan.

Price: free up to 1,000 contacts with one automation running. Paid plans start at $32/month billed yearly ($37.50 monthly) for 3,000 contacts, with unlimited sends.

Omnisend

Omnisend is an ecommerce marketing platform popular with Shopify and WooCommerce stores. Its pre-built workflows (welcome series, cart abandonment, post-purchase) get a store running quickly.

Watch out for: the free plan covers 250 contacts and 500 emails a month. The Standard plan starts at $16/month for 500 contacts, includes sends up to 12 times your contact count, and moves to custom pricing at around 150,000 contacts. See Audienceful vs Omnisend, our Klaviyo vs Omnisend breakdown and our list of Omnisend alternatives.

Shopify Messaging

Shopify Messaging, formerly Shopify Email, is built into the Shopify admin. Your products, branding and customers are already there, and the first 10,000 emails each month are included with your Shopify plan. After that it's $1 per 1,000 emails.

What stands out: zero setup and a very low price for stores that send a few campaigns a month.

Watch out for: you need an active paid Shopify plan, and you pay per email beyond the allowance, so a busy sending schedule raises the bill. See Audienceful vs Shopify Email, Shopify Email vs Klaviyo and our guide to Shopify Email alternatives.

Mailchimp

Mailchimp, owned by Intuit, connects to Shopify through its own app in the Shopify App Store, published by Intuit Mailchimp.

What stands out: a large template and integration library, a familiar interface and a Customer Journey Builder for multi-step automations.

Watch out for: Mailchimp counts unsubscribed and inactive contacts in your audience toward your bill, and its free plan is down to 250 contacts and 500 sends a month. See Audienceful vs Mailchimp and our guide to the Mailchimp Shopify integration. If you move from Mailchimp to Audienceful, a native import brings over your audiences, tags and statuses.

Brevo

Brevo (formerly Sendinblue) is an all-in-one marketing platform. Unusually, it prices by emails sent rather than contacts stored. Its free Shopify app pulls in customers, orders and your product catalog.

What stands out: good value for big lists that are emailed infrequently, and a free plan with unlimited contacts (capped at 300 emails a day).

Watch out for: every extra campaign moves you toward the next tier, and A/B testing and advanced reporting need the Business plan. See Audienceful vs Brevo.

MailerLite

MailerLite is a budget platform for small businesses and creators, with a clean interface, A/B testing and a good form and popup builder. Its Shopify app, published by MailerLite, syncs customers, imports products and supports abandoned cart emails.

Watch out for: the Growing Business plan (from $10/month for 500 subscribers) tops out at 50,000 subscribers. Beyond that you move to the Advanced or Enterprise plans. See Audienceful vs MailerLite.

Drip

Drip calls itself the ecommerce CRM and is built around Shopify and WooCommerce stores. It has a visual automation builder with pre-built ecommerce workflows and revenue tracking on campaigns, with unlimited sends on every plan.

Watch out for: there's no free plan, only a 14-day trial, and the minimum is $39/month for up to 2,500 contacts. See Audienceful vs Drip.

Seguno

Seguno is a Shopify-native email app that runs entirely inside the Shopify admin. It pulls in your products, discounts and brand assets, and comes with pre-built ecommerce automations.

Watch out for: it's free up to 250 subscribers, then $35/month for 2,500 and $20 more for every additional 2,500, so the price climbs steadily with your list. See Audienceful vs Seguno.

What about Privy?

Privy is a popup builder that added email later. It starts at $30/month for up to 1,500 contacts, about $540 at 50,000. See Audienceful vs Privy and our list of Privy alternatives.

How to switch from Klaviyo

Switching is mostly a matter of order: install the new app and import your history, bring over subscribers who never bought, set up your sending domain, rebuild flows from templates, then pause Klaviyo's flows before you cancel. Our guide on how to migrate from Klaviyo covers each step.

Audienceful is free up to 1,000 contacts, then paid plans start at $32/month billed yearly ($37.50 monthly) for 3,000 contacts. Install it on your Shopify store and your customers, orders and products sync in, ready for the flows above.

FAQs

What is the best Klaviyo alternative for Shopify?

For most stores leaving Klaviyo because of cost, Audienceful. It installs from the Shopify App Store, bills through Shopify, syncs your customers and order history, and ships eleven ready-made store flows with revenue tracked per flow, at about half Klaviyo's price at 10,000 contacts. Omnisend and Drip are the other full Shopify email platforms on this list.

Is there a cheaper Klaviyo alternative?

Yes. At list prices, every tool in our table costs less than Klaviyo at 50,000 contacts. Audienceful is $272/month billed yearly ($320 monthly) at 50,000 contacts, against $720 for Klaviyo. Check your own list size with the Klaviyo pricing calculator.

What apps are like Klaviyo for Shopify?

Apps like Klaviyo for Shopify include Audienceful, Omnisend and Drip, which sync store data and run ecommerce flows. Shopify Messaging and Seguno work inside the Shopify admin, and Mailchimp, Brevo and MailerLite connect through their own Shopify apps.

Can I move my Klaviyo flows to another platform?

You rebuild them rather than copy them. In Audienceful, each common Klaviyo flow has a ready-made Shopify template with its trigger set and emails written, so rebuilding is mostly applying a template and editing the copy.

The Best Klaviyo Alternatives for Shopify Stores (2026)