Stripe Automation Triggers and Templates

If you run a subscription or SaaS business on Stripe, Audienceful connects natively to your Stripe account so you can trigger lifecycle emails directly from subscription and payment events, with no code or middleware. This page maps every Stripe trigger and where to start. For the full picture of Stripe marketing automation in Audienceful, including segments and revenue reporting, see the Stripe integration page. For what each email should say and when, read our guide to Stripe email automation.

Connect Stripe first

Every flow below begins by connecting Stripe from the Integrations tab. Once connected, Stripe events appear as triggers in the automation builder, and Stripe revenue flows into your contacts for segmentation and attribution.

Stripe events you can trigger on

Audienceful can start an automation from Stripe events including:

• Trial started and trial ending soon: onboard and convert trials.
• Subscription activated, paused, resumed: react to lifecycle changes.
• Payment succeeded and payment failed: receipts and dunning recovery.
• Subscription past due, scheduled to cancel and canceled: save and win-back sequences.
• Charge refunded and new customer created.

The most common Stripe flows

• Trial onboarding flow: turn new trials into paying customers by driving activation and showing value.
• Trial ending reminder flow: a well-timed nudge before the trial ends, so conversions don't slip through.
• Failed payment / dunning flow: recover revenue lost to expired or declined cards before those customers churn involuntarily. See also dunning emails for Stripe.
• Subscription win-back flow: bring cancelled subscribers back with an offer and proof of progress.

Start from a template

Every flow above has a ready-made template with the emails written and the timing set. Browse them all in the Stripe automation templates, or jump into a specific flow from the links above.