Migrating to Audienceful From Another Platform
Switching email platforms sounds scary, but it's usually a calm afternoon of work. This guide walks through moving to Audienceful from Mailchimp, ConvertKit (Kit), Substack, MailerLite, Klaviyo, or anywhere else — while keeping your subscribers, structure, and deliverability intact.
Export your list from your current provider
Download your subscribers as a CSV. Most platforms have a one-click export; if you're not sure, search "export subscribers CSV from [your provider]." A few common ones:
Export only your active/subscribed contacts if you can — there's no reason to bring unsubscribes and years-old dead addresses to your new home.
Bring your structure with you
Before or during import, decide how your existing organization maps to Audienceful:
- Tags carry over as tags.
- Custom data (name, company, plan, etc.) becomes custom fields. You can create new fields right from the import screen.
- Segments get rebuilt as audiences — dynamic filters you set up once and reuse.
Import your CSV
Head to the People tab, click Add → Import CSV, upload your file, and map each column to a field. Audienceful matches obvious columns automatically, and you can create fields for anything new. Full details are in How to import your email list.
Every address is checked on the way in — for typos, dead inboxes, and disposable domains — so old list rot doesn't follow you over. Many teams finish a migration with a cleaner list than they left with.
Connect your sending domain
This is the step that protects your deliverability. Add and verify your own sending domain so you keep building sender reputation under your own name. If you were already sending from this domain on your old platform, you're simply re-authenticating it for Audienceful.
Warm up before you blast
If you're moving a large list (roughly 10,000+), don't send to everyone on day one from brand-new infrastructure. Start with your most engaged subscribers and ramp up. Our list warming guide walks through exactly how.
Recreate the essentials
- Rebuild your signup forms and point them at Audienceful.
- Set up your theme so your emails look like you.
- Re-create key automations like your welcome sequence.
Send your first email
Send a real email to your list soon after migrating — a short "we've moved, here's what's new" note is perfect. It confirms everything works end to end and starts building your reputation on the new setup right away.
Stuck on any step? Email support@audienceful.com — we help people migrate all the time and are happy to look at your specific setup.